A hot topic of discussions around Apples launch on September 10th is focused on the introduction of fingerprint sensor that is tipped to replace the current home button. Since posting “Are you ready for the end of the Password as we know it?” the feedback I have received from some is that no one will want to give Apple their fingerprint, as they would be concerned that a company like Apple would have access to this type of personal data. READ MORE
The Smartphone represents many unique opportunities and one that is a common topic of discussion with marketers is the opportunity to deliver contextual advertising triggered by a user’s location. This is interpreted to mean that if someone walks past a store or branch they could get an offer delivered to their phone that will stop them in their tracks as well as offers to consumers while they are browsing inside the store or shopping mall.
Australians love mobile phones. There are reports of over 24.22 million mobile phone subscribers even though we have a population of about 22 million, most of whom choose to update their mobile phone every 18 to 24 months. With statistics like that I would think that many Aussies would already be thinking about their next mobile phone even though they probably only purchased one no more than 12 months ago. A “neophiliac” is READ MORE
Are you ready for the end of the password as we know it? In a matter of weeks Apple will announce the release date of the iPhone 5s. If speculation is true and the “s” stands for security then this provides Apple an opportunity to potentially realise their $US356 million investment in AuthenTec and roll out a finger print scanner to replace the home button. If they do, this would have to be a major step forward in the demise of the alphanumeric password. READ MORE
I get it, it is better that brands display their human side, so when engaging through social media staff should be empowered to share a joke at an appropriate time. This will ensure responses appear less robotic or sterile.
Although you would have noticed there are some people who are actually quite funny? They deliver the right joke in the right tone at the right time (most of the time), although this is a tactic READ MORE
My social media timelines was being peppered with information related to the 3rd quarter earning results for Apple this morning. As would be expected with anything to do with Apple there was a lot of information posted and as I bounced around the reports it made my dizzy.
For the optimists it was a positive result with reports of slightly READ MORE
If you are seeing more and more security features being enabled across your commonly used applications and are wondering who is to blame for this new inconvenience then you only need to look around. The weakest link in security is most commonly the user and the features being enabled has been put there as it commonly agreed amongst security experts that the password on its own no longer provides effective protection. READ MORE
Twitter has made a big move this week in the Privacy stakes by implementing a series of Do Not Track initiatives that will give users more control in the messages being targeted to them as part of Twitters advertising efforts. This move is being applauded by privacy advocates and will put platforms like Facebook under pressure to do the same.
In case you missed it the changes include: READ MORE
I think you will be hearing a lot more about the “Internet of Things” over the next few years. While it is not a new concept there is a new buzz surrounding this topic as it represents the new frontier when everything get smarter and the things all around us start the talk to each through a connection to the Internet.
So what is the difference between the Internet of Things, which was first presented in 1999 by Kevin Ashton and Ubiquitous READ MORE
For many brands social media is still predominately used as a broadcast tool and as a result the focus for these organisations is on friends and followers as a key metric of success. If you are going to say something you want people to hear it, and it is even better if they promote it to their network as the reach of your message is even larger. READ MORE